Cannabis Dispensary
Launching New Dispensaries with Strategic PR & Influencer Campaigns
- Media Relations
- Public Relations
- Communications Strategy
- Influencer Engagement
Increased Brand Awareness
Customer Acquisition
Sales Growth
In the rapidly expanding cannabis industry, launching a new dispensary requires more than just opening doors—it demands a strategic, multi-faceted approach to generate buzz, establish brand identity, and attract a loyal customer base. From 2023 to 2024, Marino has successfully launched 13 dispensaries across various regions in New York and New Jersey, including prominent names such as Greenery Spot, Terp Bros, Orange County Cannabis, VERDI, Dagmar, The Herbal Care, Happy Days, NYCBUD, Hibernica, JoyLeaf, Nightjar, Urban Leaf, and The Plant. Our comprehensive PR and influencer strategies were pivotal in achieving these successful launches.
Market Research and Strategy Development
- Local Market Analysis: Conducted in-depth research to understand the local demographics, competition, and regulatory landscape for each dispensary location.
- Customized PR Plan: Developed tailored PR strategies that align with each dispensary’s unique brand identity and target audience.
Media Relations
- Press Releases: Crafted compelling press releases to announce the grand openings, highlighting unique selling points, product offerings, and community involvement.
- Media Outreach: Leveraged our extensive network of media contacts to secure coverage in local and national publications, ensuring wide visibility.
- Press Events: Organized media preview events and grand opening ceremonies to provide firsthand experiences of the dispensaries, generating positive media coverage and word-of-mouth.
Influencer Partnerships
- Influencer Selection: Identified and partnered with relevant local influencers who resonate with the target demographic and have an authentic alignment and interest in cannabis culture.
- Content Creation: Coordinated with influencers to create authentic and engaging content, including social media posts, blogs, and video reviews showcasing the dispensary experience.
- Influencer Events: Coordinated exclusive influencer events to provide immersive experiences, encouraging influencers to share their experiences with their followers.
- Leveraged influencer creators to reach their audience to promote and showcase dispensary’s marketing priorities, including grand openings, holidays, and events.
Results
While the specific metrics and outcomes foreach dispensary vary, our approach consistently achieved the following results:
- Increased Brand Awareness: Significant media coverage and influencer engagement led to widespread recognition of the new dispensaries.
- Customer Acquisition: Strong turnout at grand opening events and sustained customer interest driven by ongoing PR and influencer efforts.
- Sales Growth: Robust initial sales figures and steady growth trajectories post-launch.
