ARTECHOUSE
Bringing Art to Life
- Public Relations
- Influencer Engagement
- Event Management
- Brand Management
- Communications Strategy
115
Media Placements
89 Million+
Impressions
$1 Million+
in publicity & ad value in 2 months
Amid a confluence of arts, design, and entertainment options in New York City, Marino has positioned ARTECHOUSE as a top destination and leader in innovative, technology-driven experiential art among the city’s 66.6 million annual visitors, and nearly 8.5 million residents.
Breaking out from the crowd
In recent years, immersive, experiential art exhibits have only grown in popularity, lending to extensive media coverage and thus, a competitive media landscape.
While working in tandem with the co-founders of ARTECHOUSE, along with its creative team, Marino leveraged its strong media relationships with local and national media across sectors to uniquely position the brand, helping garner visibility and awareness of its new holiday exhibition – Spectacular Factory, drive foot traffic and ticket sales, and bolster the brand as part of the national narrative among tourists and residents alike.
Leveraging a multi-step approach
Through a strategic media relations approach, Marino developed and implemented a tactical communications campaign to elevate ARTECHOUSE’s holiday offerings, further cementing the brand as a leader in bringing experiential art to life. Beginning long before the exhibition’s opening, the campaign included initial media and influencer outreach to generate buzz and awareness about the excitement to come while simultaneously promoting ticket sales.
Notably, outreach included the launch of the exhibition and its opening media preview, attended during a highly competitive Thanksgiving holiday season by scores of top-tier media and influencers. Follow-up outreach continued throughout the length of the exhibition to maintain interest and momentum throughout its duration. Bespoke invites to media and influencers were extended to experience the show, with outreach and results further highlighting ARTECHOUSE as a top holiday destination and an exceptional gift idea to offer loved ones.
Results that speak volumes
Marino’s media relations campaign resulted in 115 press placements, approximately 89 million media impressions, and more than $1 million in estimated publicity and advertising value combined. Broadcast media placements included coverage of ARTECHOUSE during NBC’s 90th Annual Rockefeller Center Christmas Tree Lighting special and on NBC’s New York Live, along with nationally syndicated coverage on ABC, further garnering visibility for the brand across the nation. Media coverage served to generate awareness and interest in the exhibition, resulting in increased foot traffic and ticket sales for the client, further aligning media relations activities with the brand’s marketing goals. Additional media placements included a gamut of coverage across local and national consumer, travel, parenting, and business publications such as Reuters, Conde Nast Traveller, Time Out, and others, ensuring that the exhibition was top-of-mind for all relevant audiences.
