Olive Tree Holdings Selects Marino as Public Relations Agency of Record
NEW YORK—January 10, 2023— Marino, a strategic communications firm with offices in New York and Los Angeles, today announced that it has been selected by Olive Tree Holdings, a mission driven private investment company with a focus on real estate that specializes in the acquisition, management and capital improvement efforts across multifamily communities within dynamically growing U.S. markets to serve as their Agency of Record (AOR).
Marino, which was awarded the assignment over the summer, has worked with the firm’s c-suite and executives across the company to formulate an in-depth communications program that targets Olive Tree’s key stakeholders including clients, investors, the media and the community at large. In under six months, the agency has helped refine and further define the private investment company’s business units across the Olive Tree Family, which consists of Olive Tree Holdings and affiliate companies, Olive Tree Affordable Housing, The Life Properties and Olive Tree Ventures. From capital improvement program announcements across its portfolio of multifamily assets, to profiles highlighting the company’s executives, to thought leadership opportunities in real estate trade and national publications and the securing of a myriad of awards within the real estate trade facet for various team members, Marino has started to lay a foundation for Olive Tree’s brand story and mission in 2022 and are poised to continue to elevate the brand further in the year ahead.
“Olive Tree is at a pivotal moment in their business, and they brought us onboard to help take ownership of how their brand is being portrayed to the public and in the media,” said John F. Marino, President of Marino PR. “We’re excited that they chose to partner with us to develop and execute a communications program that will have an immediate impact across their business. In a short period, we’ve already seen great success, and we’re looking forward to aligning with their team even closer in 2023 to further share their mission and the impact their work is having on the local community.”
"As a mission-driven company with a people-first approach, it was critical for us to find a partner that could help convey our purpose and story to the world," said Ian Bel, Managing Partner and CEO at Olive Tree Holdings. "Marino has been the ultimate partner for us, and we are excited to continue our efforts together in 2023."
Marino’s Real Estate and Property Innovation practice provides public relations, creative and multi-media services to clients ranging from real estate brokerages, investors, developers, and real estate finance companies as well as construction companies. Over the last five years, the agency has developed a specialty practice focused on providing public relations and integrated marketing support to PropTech, FinTech, ClimateTech and ConTech. Throughout the history of the agency, Marino has played a critical role in shaping and advancing some of the most prominent economic development, placemaking, urban planning and real estate initiatives.
Olive Tree Holdings was formed in 2017 and is headquartered in New York City, Atlanta and Houston. The mission driven private investment company specializes in the acquisition, management and transformation of multifamily communities across dynamically growing markets within the U.S. With vertically integrated asset management, property management, construction, technology, and marketing services, the Olive Tree Holdings team devises 360-degree business plans to dramatically increase the value of its invested assets while creating a higher standard of living for its residents. To date, the firm has a lifetime portfolio value of $2 billion, has acquired and transformed nearly 17,000 units of workforce and affordable housing, secured over $461million in equity funding and built a base of 300 active investors in the firm’s portfolio.