Marino Tapped to Lead Online Advertising Campaign for Oliveri 1882, Italy’s Premier Artisanal Bakery
NEW YORK – November 17, 2021 – Marino, a full-service communications firm with offices in New York and Los Angeles, today announced it has added Oliveri 1882 to its growing roster of consumer clients.
The firm has been awarded the opportunity to utilize its expansive food & beverage client experience to lead a social media and digital advertising campaign aimed at building brand awareness and driving U.S. sales for Oliveri 1882, the recipient of the international award at the Great Taste Awards in 2020.
“We are excited to join the world-renowned team at Oliveri 1882 and help expand their brand presence across the U.S. market,” said Robert Barletta, executive vice president at Marino, who oversees the agency’s F&B practice. “Oliveri 1882 is transforming the Italian e-commerce sector by shipping fresh panettone and other baked goods directly to your doorstep in under 48 hours. This is an exciting opportunity for Marino to help facilitate this transformation while also helping U.S. consumers celebrate the holidays in true Italian style.”
The handmade Milanese holiday bread is crafted with high-quality ingredients and an assortment of unique flavors including apple raisins and cinnamon, apricot and salted caramel, coffee and chocolate, gianduja chocolate, peach, pear and chocolate, sour cherries, triple chocolate, white chocolate and berries, and more. Awarded among the Best Artisanal Bakeries in Italy for Gambero Rosso, Oliveri 1882 continues to expand its footprint in U.S. retailers, wholesale retailers and online. As The New York Times said, “They’re as good as it gets with panettone.”