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Marino Continues Food & Beverage Expansion with Addition of De Nigris Balsamic Vinegar & Boston’s Faneuil Hall Marketplace

NEW YORK – Marino, a full-service communications firm with offices in New York and Los Angeles, today announced it has added De Nigris Balsamic Vinegar to its growing roster of consumer food brands and has expanded upon its work with Faneuil Hall Marketplace through the addition of a social media and advertising program.

The agency has been selected for its expertise in creating and executing 360-degree marketing strategies on behalf of leading food & beverage brands and is tasked with growing the U.S. presence of De Nigris through public relations, social media, and advertising tactics. Marino will also apply its extensive experience working with food halls to elevate the visibility of Boston’s Faneuil Hall and Quincy Market as a premier destination for food and culture, a new, comprehensive  campaign that will now include social media and advertising programs, in addition to leading public relations efforts.

“We are excited to continue to build our roster in the food and beverage space with the addition of these two historic brands,” said Robert Barletta, executive vice president at Marino, who oversees the agency’s F&B practice. “Faneuil Hall is the ‘Cradle of Liberty’ while De Nigris is the center of production of one of Italy’s most well-known food products.”

Founded in 1889, family-owned De Nigris is a leader in the production and export of vinegars and condiments with particular expertise in the production of Balsamic Vinegar of Modena, one of the nine provinces of Emilia-Romagna located in Northeastern Italy’s Po River Valley. De Nigris vinegar is a certified PDO (Protected Designation of Origin) or PGI (Protected Geographical Indication) vinegar. These certifications not only attest to the quality that is assured and monitored, but also the origin and traceability of the vinegar related to a particular geographic location.

Faneuil Hall Marketplace is in downtown Boston, steps away from the waterfront. Over 80 stores and restaurants occupy the space on Boston’s iconic mixed-use festival marketplace. At the top of the list of things to see in Boston, Faneuil Hall offers locals and visitors unique, locally loved, and nationally-recognized shops in addition to worldwide cuisine at its restaurants, pubs, and in the world-famous Quincy Market Colonnade.


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