Marino Adds DKMS – World’s Largest Bone Marrow Donor Center – to Growing Roster of Nonprofit Clients
NEW YORK – October 16, 2019 – Marino, a strategic communications firm with offices in New York, Los Angeles and Boston, announced it has added DKMS – an international nonprofit dedicated to fighting blood cancers – to its growing portfolio of nonprofit accounts.
Currently operating in six countries with plans to expand further, DKMS tapped the 26-year-old agency to develop and execute a media relations and awareness campaign for the U.S. office, as it looks to recruit more bone marrow/stem cell donors in the U.S. to provide patients with a second chance at life.
“We are excited to partner with DKMS to fortify the organization’s status as a leading voice on fighting blood cancer while working to increase the number of registrations,” said John F. Marino, the president of Marino. “Nonprofits are often faced with the challenge of differentiating themselves in what can be a very competitive space, and we are prepared to elevate our client’s national profile, bring awareness to their cause and educate potential donors through a robust earned media campaign.”
The nonprofit was founded 28 years ago in Germany by Dr. Peter Harf when he lost his wife to leukemia. The U.S. office was started in 2004. Globally, DKMS has registered more than 9.3 million potential donors.