{"componentChunkName":"component---src-templates-insight-jsx","path":"/insight/executive-media-training","result":{"data":{"prismic":{"insightByUID":{"title":[{"type":"heading1","text":"Don’t Screw It Up: Executive Media Training Is a Business Imperative","spans":[],"direction":"ltr"}],"category":{"__typename":"PRISMIC_Category","name":"In-house Experts"},"author":{"__typename":"PRISMIC_Person","name":"Elizabeth Latino"},"feature_image":{"dimensions":{"width":2121,"height":1414},"alt":null,"copyright":null,"url":"https://images.prismic.io/marino-pr/ajwinFbRV8_Qf1mV_iStock-1497998798.jpg?auto=format,compress"},"related_case_study":null,"body":[{"__typename":"PRISMIC_InsightBodyText","type":"text","primary":{"content":[{"type":"paragraph","text":"Every executive has been there — articulate in the boardroom and then completely off-rhythm in front of a conference audience or a TV camera. Not because you lack expertise. Because the format changed and your preparation didn't.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The stakes have never been higher. A keynote that lands can elevate your organization’s reputation in a way that no press release can replicate. And a media interview that goes sideways can undo months of careful positioning. The difference between those two outcomes almost always comes down to one thing: preparation.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"At Marino, we've spent more than 30 years preparing CEOs, founders, board members, and senior executives for the moments where reputation is made — or lost. We've guided executives through broadcast appearances, adversarial journalist encounters, investor events, and high-stakes conference keynotes across virtually every industry and regulatory environment.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Now, we’ve developed the Executive Speaking & Media Readiness Playbook — co-authored with veteran national news journalist and media training expert Jessica Layton — to put that institutional knowledge into a practical, field-tested, interactive framework any leader can use.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Inside, you'll find nine chapters covering message architecture, keynote structure, media interview protocol, crisis-adjacent Q&A, rehearsal progressions, on-camera fundamentals, and post-event follow-through.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Whether you have a speaking opportunity on the horizon or simply want your leadership team operating at a higher level of public readiness, this playbook is where preparation begins.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Download the playbook to get started.","spans":[{"start":0,"end":37,"type":"strong"}],"direction":"ltr"}],"alignment":"Left"}},{"__typename":"PRISMIC_InsightBodyCustom_html","type":"custom_html","primary":{"content":[{"type":"preformatted","text":"<script src=\"https://js.hsforms.net/forms/embed/46082381.js\" defer></script>\n<div class=\"hs-form-frame\" data-region=\"na1\" data-form-id=\"2dbce1ae-e27b-493b-96f4-d2172dcd92b6\" data-portal-id=\"46082381\"></div>","spans":[],"direction":"ltr"}]}}],"related_insights":[{"insight":null}],"get_in_touch_heading":null,"social_title":null,"social_description":null,"social_image":null},"allSite_settingss":{"edges":[{"node":{"get_in_touch_heading":"Everything starts with a conversation."}}]}}},"pageContext":{"rootQuery":"\n  query InsightQuery($uid: String!) {\n    prismic {\n      insightByUID: insight(uid: $uid, lang: \"en-us\") {\n        title\n        category {\n          ... on PRISMIC_Category {\n            name\n          }\n        }\n        author {\n          ... on PRISMIC_Person {\n            name\n          }\n        }\n        feature_image\n        related_case_study {\n          ... on PRISMIC_Case_study {\n            client_name\n            tagline\n            feature_image\n            area {\n              ... on PRISMIC_Area {\n                name\n              }\n            }\n            _meta {\n              uid\n            }\n          }\n        }\n        body {\n          ... on PRISMIC_InsightBodyText {\n            type\n            primary {\n              content\n              alignment\n            }\n          }\n          ... on PRISMIC_InsightBodyCustom_html {\n            type\n            primary {\n              content\n            }\n          }\n          ... on PRISMIC_InsightBodyQuote {\n            type\n            primary {\n              quote {\n                ... on PRISMIC_Quote {\n                  content\n                  name\n                  title\n                }\n              }\n            }\n          }\n          ... on PRISMIC_InsightBodyContent_block {\n            type\n            primary {\n              image\n              caption\n              rubric\n              content\n            }\n          }\n          ... on PRISMIC_InsightBodyCallout {\n            type\n            primary {\n              callout\n              rubric\n              content\n            }\n          }\n        }\n        related_insights {\n          insight {\n            ... on PRISMIC_Insight {\n              _meta {\n                uid\n              }\n              title\n              feature_image\n              category {\n                ... on PRISMIC_Category {\n                  name\n                }\n              }    \n            }\n          }\n        }\n        get_in_touch_heading\n        social_title\n        social_description\n        social_image\n      }\n      allSite_settingss {\n        edges {\n          node {\n            get_in_touch_heading\n          }\n        }\n      }\n    }\n  }\n","id":"ajwlaREAACcAVNfk","lang":"en-us","uid":"executive-media-training","type":"insight","alternateLanguages":[],"cursor":"YXJyYXljb25uZWN0aW9uOjE4OA==","paginationPreviousMeta":{"id":"ajv55hEAACcAVJBi","lang":"en-us","uid":"public-affairs-strategy-for-regulated-industries-a-practitioners-guide","type":"insight","alternateLanguages":[]},"paginationPreviousUid":"public-affairs-strategy-for-regulated-industries-a-practitioners-guide","paginationPreviousLang":"en-us","paginationNextMeta":null,"paginationNextUid":"","paginationNextLang":"","lastQueryChunkEndCursor":"YXJyYXljb25uZWN0aW9uOjE3OQ=="}}}