New York is one of the fastest growing cannabis markets in the United States.In such a competitive market, it can be hard to make sure your cannabis brand stands out. One fundamental toolforbuildingawarenessand to creatinga successful cannabis PR program is leveragingcannabis influencers. Cannabis influencers are used for brand awareness, product testing, and cannabis education, all of which will boost cannabis PR efforts for your brand. If you’re a cannabis brand trying to establish a footprint in New York’snascentcannabis market here are some social media influencers, you should be following and forming relationships with.
3. Emily The Fairy
Emily is a New York City-based cannabis social media influencer. Emily creates content that supports the normalization of consumption, combining cannabis with being a city girl, fashion, and lifestyle.
Follow Emily on Instagram: emilythefairyy
8. Strawberry Dutchess
Strawberry Dutchess is a cannabis social media influencer. She is an educated cannabis consumer and gives insight into different products and cannabis accessories. Strawberry Dutchess is involved in the cannabis community in New York and is also a judge for cannabis cups.
Follow her on Instagram: strawberry.dutchess
9. Wolf Stoner Queen
Krys is a professional hand roller. She specializes in rolling the best joints and blunts as well as filtered tips that she created herself that include rhinestones and charms. Krys works as a brand ambassador for Happy Munkey, a New York City legacy brand.
Follow Krys on Instagram: wolf_stoner_queen
10. Wake and Bake Show
The Wake and Bake show is a cannabis podcast that features prominent figures in the New York industry. The Wake and Bake show covers cannabis products, brands and leaders in within the community.
Follow them on Instagram: wakeandbake_show
A fundamental part of any cannabis PR strategy will be leveraging influencers, especially as you attempt to make inroads in an emerging market. While it will always be important to know the media landscape and the key reporters on the beat, influencers cannot be left out of your strategy. Cannabis influencers are most often deeply connected to the community and offer wonderful opportunities to not only getbrand exposure on social media but also form connections and positive relationships. In any up-and-coming industry, especially one like New York, those opportunities offer a significant advantage.