High on Love: How Cannabis PR & Marketing Elevates Valentine’s Day

Valentine’s Day is all about thoughtful gifting, and what better way to elevate the holiday than with cannabis? As New York’s legal market continues to grow, cannabis brands and dispensaries are finding creative ways to integrate their products into seasonal moments—giving consumers unique and exciting ways to celebrate. Whether through curated gift bundles, indulgent edibles, or premium flower, the industry is proving that cannabis can be both a luxurious and intimate part of holiday traditions. 

Valentine’s Day is right around the corner, but don’t fret if you haven’t picked up a gift for your sweetheart just yet! Surprise your partner with creative twists on the classic candy and flower combo available at New York’s legal cannabis dispensaries.  

The Herbal Care on the Upper East Side features a wide range of high-quality cannabis chocolates that will deliver desired effects while also tasting great. Indulge in a Tart Cherry Chocolate Bar, Red Velvet Cake, or a luxurious piece of dark chocolate with sea salt. 

Single women can celebrate Galentine’s Day at Alta Dispensary in Chinatown. The women-owned business sells facial sheet masks that pair with ayrloom’s honey crisp THC beverage for a relaxing night in. And couples can head to NYC Bud in Long Island City to purchase its His and Her Valentine’s Day bundle that feature 1906’s cannabis edibles for arousal.   

And what Valentine’s Day would be complete without flower? Starting on Friday, Culture House in Herald Square will be selling the Cookies indoor flower available in NY State, including That Badu (Erykah Badu’s strain), initially available only at Culture House, Black Cherry Gelato, also only available at Culture House, Hollywood, Apples and Banana, and Blue Raz. In addition to the high-quality flower, customers that spend $75 or more at the dispensary on Valentine’s Day will receive a rose from the Culture House crew, as a token of appreciation. 

Valentine’s Day is a great time to explore New York’s home-grown cannabis! 

The growing presence of cannabis in holiday gifting reflects the industry’s evolution, with dispensaries and brands crafting marketing strategies that tap into cultural moments. As cannabis PR and marketing professionals, these seasonal opportunities are key to driving consumer engagement and positioning cannabis as an essential part of everyday life. This Valentine’s Day, it’s clear that love—and cannabis—is in the air.